AI Strategy · Standards, Governance & Policy · Storytelling
Helping boards, governments and creators get AI right — as a consultancy CEO, a shaper of AI standards, governance and policy from ISO to the EU AI Office, and a keynote speaker trusted on stages in more than twenty countries.
CEO · AI Caramba!/European Regional Director · Monarrch/Sub-Editor · ISO/IEC 8183/Hon DBA · University of Hertfordshire
The short version
I run AI Caramba! — named AI Solutions Provider of the Year 2025 — delivering AI strategy, governance and upskilling for enterprises across finance, energy, media and the public sector. As European Regional Director at Monarrch, The AI Royalty Company, I work with rights holders, labels and AI platforms on licensing that pays creators properly.
Before that I was Head of Product at the British Board of Film Classification, where I invented and patented an AI tool that classifies content for multiple territories from a single viewing — US Patent 11,678,015 B1. In 2026 the University of Hertfordshire conferred on me an Honorary Doctorate of Business in recognition of services to business.
Current roles
Award-winning AI consultancy — strategy, governance frameworks, EU AI Act & ISO 42001 readiness, and executive upskilling.
The AI Royalty Company. Partnerships with rights holders, estates, labels and AI platforms on pro-AI, anti-theft licensing.
One of four sub-editors worldwide on the international AI data lifecycle standard, adopted by CEN in 2024.
Contributor to the General-Purpose AI Code of Practice shaping how frontier models are governed in Europe.
Advising the £100M national programme accelerating responsible AI adoption across UK priority sectors.
Serving on the Board and the AI & Data Working Group — a long-standing bridge between the UK and Swedish tech ecosystems.
Also/BSI AI Standards Committee/Greater London Authority AI strategy/Kinetic Investments — £30M AI fund
Currently open to
Board & advisory appointments — and supporting consultancies and businesses on their AI journeys.
The books
New — 2026
Artificial Outrage
What the AI Copyright Debate Isn't Telling You. Fourteen legal questions the copyright war keeps dodging — answered jurisdiction by jurisdiction — and a case for paying artists on outputs instead of licensing catalogues.
Get launch updatesRoutledge — 2027
Snakes and Ladders
A Leader's Playbook for AI Strategy, Governance and Risk. Co-authored with Dr Angus Finney of Cambridge Judge Business School — for boards that want the ladders without the snakes.
Register interestClassified
Book three is under wraps — title, territory and timing all withheld for now. Watch this space.
Be first to knowSpeaking
From London Tech Week main stages to closed-door government roundtables and MBA lecture halls — talks that turn AI strategy, governance and the creator economy into something a board can act on by Friday.
Recent stages
Talks & themes
Every talk written fresh/No recycled decks/Enquire below
Tell me about your event — audience, theme, date — and I'll come back to you personally within two working days.
Standards & policy
Sub-Editor — the international AI data lifecycle framework. One of four sub-editors globally; standard adopted by the European Committee for Standardization (CEN) in 2024.
Contributor — General-Purpose AI Code of Practice, the EU's playbook for governing frontier and general-purpose models.
Advisory Committee member — BridgeAI, the £100M UK Government programme driving responsible AI adoption in priority sectors.
Committee member — British Standards Institution AI Standards Committee, a five-year tenure shaping the UK's national position.
Patent holder — AI-driven multi-territory video classification, invented at the BBFC: one viewing, age ratings for every territory.
The creative side
Film
More than 20 IMDb-certified credits using AI as a production craft — proving the tools can serve the story rather than replace the storyteller.
Music
Two-time Cannes World Film Festival Best Song winner and two-time UK Songwriting Contest finalist. Writing since sixteen; AI is only ever allowed in the production booth.
Latest album: NPC — released during London Tech Week 2026.
Listen to NPC on SpotifyRecognition
Contact
Keynotes, board and advisory appointments, AI strategy support for your consultancy or business, media and book enquiries — or a hard question about where AI is heading. Based in London; working worldwide. Join 20,000+ followers getting my AI analysis on LinkedIn.